Adobe has unveiled its free Photoshop app for smartphones, marking the first time the iconic photo-editing software is fully available on mobile. A premium version will also launch for $7.99/month, offering advanced tools like cloud storage and web-based editing for larger screens.
Key Details:
- Free Features: Basic editing tools like layers, masking, text addition, and object removal are ideal for social media posts, YouTube thumbnails, or music playlist artwork.
- Premium Upgrade: $7.99/month unlocks AI-powered edits, cloud storage, and desktop-style editing on tablets.
- Availability: Free app now on iPhone; Android version coming soon.
Why Now?
Apple and Google’s mobile systems (iOS/Android) have copied Photoshop’s tools for years, offering free color correction and object removal. Adobe’s move targets Gen Z creators who rely on phones as their “primary camera and editing device,” said Sabah Minhim, Adobe’s VP of Product Marketing.
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The Bigger Picture:
Adobe’s creative software still drives over half its revenue, but recent forecasts missed Wall Street expectations. By going mobile-first, Adobe aims to attract younger users who skip laptops for phone-based creativity.
User-Centric Design:
Subra Manim explained, “We have invested a tremendous amount of time and effort in direct testing with our target audience, which is the next-gen creators, and they do most of their work on their phones. This is their method of creative expression of themselves, and the app is actually made for them.”